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Problem -

Tigers are facing complete extinction by the year 2022.

Insight -

Tiger Beer drinkers are loyal to the brand. They believe that drinking Tiger Beer makes them feel energetic like a tiger.

Solution -

WWF is collaborating with Tiger Beer to launch a series of beers named Tiger Fear to create high awareness on Malayan tigers’ near extinction by changing the existing logo with different visuals to illustrate the poaching problems. All purchases of the Tiger Fear series will be donated to the WWF fund.

The Dirtiest AD Ever